Press Releases

Feb

09

2021

Chateau Ste. Michelle Celebrates the Lunar New Year Throughout February

Woodinville, WA

Chateau Ste. Michelle invites you to ring in Lunar New Year and celebrate the Year of the Ox throughout the month of February. The Year of the Ox is considered a fortunate year and honors the characteristics of this animal in Asian culture as hardworking and honest. To honor the spirit of New Year celebrations, the winery will be hosting experiences, dishes and decorations created to share wishes for prosperity, happiness and auspiciousness in the new year.

“Lunar New Year is the biggest celebration for most Asians and is celebrated worldwide by more than a quarter of the world’s population,” said David Dearie, President and CEO at Ste. Michelle Wine Estates. “The Asian population is the second largest population in Seattle and the third largest in Washington state, where Chateau Ste. Michelle is proud to call home. We are finding more and more Asian consumers who enjoy our wines, both as every day indulgence, as well as for special occasions. As you cheer to the Year of the Ox, we invite you to make Chateau Ste. Michelle part of your Lunar New Year celebration and we wish you a year of happiness, prosperity and health. “

To celebrate, the winery will be offering a special Dumpling Pairing experience featuring three different dumplings, each expertly paired with a Chateau Ste. Michelle wine, along with pineapple cake dessert. For those wishing to celebrate the occasion with family and friends in the comfort of their own homes, the winery created festive Lunar New Year giftsets. The Chateau will also be adorned in red décor honoring red as the symbol of good luck in Asian culture.

When: Feb. 1- 28 - Wednesday through Sunday for in-person visits at our winery; Feb.1 to 12 to take advantage of our online shopping experience.

What: Chateau Ste. Michelle Lunar New Year Celebration, featuring:

Dumpling Pairing Experience - Enjoy Pork & Chive dumplings paired with Eroica Riesling, Beef & Onion dumplings paired with Chateau Ste. Michelle Grenache and Shrimp & Pork dumplings with Chateau Ste. Michelle Muscat Canelli, along with Pineapple Cake. You will have the opportunity to enjoy our lovely outdoor seating. (Reservations required)

Lunar New Year Giftsets - Beautifully curated one and two-bottle wine giftsets perfect for sharing with friends and family to celebrate the occasion. Each collection will come accompanied with a special holiday-inspired one or two-bottle red gift box with gold tissue and ribbon to wish the recipient the best in the coming year.

Lunar New Year Zodiac Calendar & Wine Pairing – Don’t know what your Lunar New Year Zodiac is, come find out along with your best paired wine. (Available in English, Chinese & Korean)

Visit our wine shop online to enjoy a special Lunar New Year discounts from Feb 1-12 – 32% discount on Chateau Ste. Michelle wines for Wine Club members and 25% discount for non-Wine Club members.

For more information, please visit Chateau Ste. Michelle’s Lunar New Year online event page or the winery’s website at ste-michelle.com.

About Chateau Ste. Michelle
Founded in 1934, Chateau Ste. Michelle pioneered vinifera grape growing in Washington State and has been producing classic European varietal wines under the Ste. Michelle label since 1967. The winery combines an ongoing dedication to research with a commitment to classic winemaking traditions. The winery owns 3,900 acres of vineyards in the Columbia Valley of Eastern Washington, including Canoe Ridge Estate and Cold Creek. Chateau Ste. Michelle enjoys winemaking partnerships with some of the world’s most distinguished vintners.

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For further information:
Lynda Eller, Communications
lynda.eller@smwe.com